Examining the future form of education
for design and the creative industries
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Alt/Shift examining the future form of education for design and the creative industries.
How can we connect with and inform emerging creative methodology? Do we need to be more accountable to the industries we serve? Do we have a wider social responsibility?
How do we build better relationships with the tertiary & secondary sectors?
What are the priorities that will drive our pedagogy into the 21st Century?
Maverick or collaborator? Isolation or connection? Picture maker or problem solver? Authorship or co-creation? Minority or majority? Originality or interpretation? Artifact or experience? Craft or communication? Freedom or restriction? Inspiration or evidence? Clarity or intrigue? Academic or vocational? Niche or mainstream? Personal or Public?
Alt/Shift is financially supported by University Arts London's Widening participation & progression and Awarding Body. We are grateful for your support.
13th December 2012 9am − 6pm
Alt/Shift — Examining the future form of education
for design and the creative industries
Opportunities will be provided throughout the day for the audience to contribute to the debate via Twitter. The day will culminate in a panel discussion involving the day’s speakers and drinks in the LBi bar
Morning:/
Views from the creative industries:
Shane Walter: Founder of onedotzero, Matt Wade: Partner at research led, interaction design studio, Kin, Russell Holmes: Partner at ICO Design; a creative director from LBi and Will Hudson: Founder of ‘It’s Nice That’ and creative agency INT Works.
After Lunch:/
Nat Hunter from the RSA will then kick off the afternoon by providing an ethical dimension to the debate and Professor Shan Wareing – Pro Vice Chancellor Learning and Teaching, Buckinghamshire New University – will give her thoughts on the challenges currently facing art & design education.
After Coffee:/
Case studies of innovative educational practice will be presented by Sophie Walter creator of ‘onedotzero Cascade’, Darryl Clifton from the the Camberwell Press, Stuart Price and James Corrazzo from the Thoughtful 6 and finally Patricia Austin, Course Director, MA Creative Practice for Narrative Environments at CSM.
In 2006, the then head of the Design Council, Sir George Cox, wrote “Creativity – the base for innovation — has never been more important. For business, it holds the key not just to success, but to survival. And for society it is the key to solving the major problems that have to be addressed, whether these be in healthcare, urban planning, transportation, education or a sustainable way of life.”
Art & design education is key to the development of this creativity and the quality and range of our provision in this area has ensured that the UK creative industries lead the world.
In 2011, Apple became the world’s most valuable company and the contribution British designer, Jonathon Ive, to this success cannot be argued with. Earlier this year, the leading American business magazine, Forbes, published an article called ‘Welcome to the Era of Design’. In it, Adam Swann, Head of Strategy at Gyro, says “All businesses, no matter what they make or sell, should recognize the power and financial value of good design… Perhaps Apple’s global dominance has elevated our design expectations, or Ikea’s vision to bring great design at affordable prices to everyone on the planet has finally taken effect, or perhaps the Internet has taught us what well-designed user experiences and good design really are. Likely, it is a combination of all. What is certain is that the design bar has been raised and design-oriented businesses are winning.”
So why – in 2012 – has Art & design has been cut from the National Curriculum in schools and HEFCE funding removed from its study in Higher Education?
It is time to tell the story of how our subjects connect with and contribute to the development of the economy and more importantly the improvement of our society. To this end, University of Arts London have joined forces with the leading digital advertising agency, LBI to curate ‘Alt/Shift’
– a conference that aims to explore the principles that are driving development and innovation in the creative economy and celebrate educational models that inform and respond to them.
It is hoped that the event will the open the doors to a frank and honest exchange of views between education and key players within the creative industries, that will enable us to start to define the future form of creative education. It is hoped that the event will the open the doors to a frank and honest exchange of views between education and key players within the creative industries, and help us create an educational environment that encourages engagement with the ideas and principles are shaping the contemporary world in order to influence its future development.
Audience:/
Alt/Shift will provide up to the minute professional development for art and design educators.
It will focus on the following areas:
— professional practice within the creative industries
— enterprise & employability skills
— contemporary careers guidance
— curriculum design & development
— education for sustainable practice
— work based learning
— networking and the development of professional links
This conference would benefit careers advisors, curriculum leaders and lecturers in Further & Higher Education, art & design teachers in schools, industry practitioners and students studying design and communication subjects.
A snapshot of what you're saying:/
@altshift:ual posted by JigglingAtoms 15 October
@altshiftUAL Design is inherently cross-disciplinary I think. We wanted to try learning about the content first with JA #altshiftual
@altshift:ual posted by icodesign 16 October
RT @darrenraven: #altshiftual how do those from poorer economic backgrounds support themselves during unpaid internships whilst carrying debt from study?
@altshift:ual posted by tmsophie 4 November
RT @altshiftUAL: @tmsophie 'design a 26% better investment than banking and 20% better than computing.' challenge for education? http://t.co/Q5nbduZ3
@altshift:ual posted by Great_Recovery 22 November
RT @altshiftJessie: Fantastic resources for students & educators from @great_recovery featured on the #altshiftual blog: http://t.co/As0VbFr4
@altshift:ual posted by altshiftJessie 6 December
The Designer in Society on the Graphic Design course at DJCAD: http://t.co/As0VbFr4 #altshiftual
How to get involved/
Contribute on Twitter with images, links or other relevant material by using #altshiftual to start your tweet, or for 140+ character comments via Email to info@altshiftual.com.
@altshift:ual posted by PeterNencini 15 October
@altshiftUAL we run 50/50 internal/external projects, there is balance; just thinking about the conditions for language to grow #altshiftual
@altshift:ual posted by altshiftUAL 9 November
Celebrating collaborative practice at camberwell. Tara Hanrahan. Agents of persuasion. #altshiftual http://t.co/mH6DcaiP
@altshift:ual posted by adamjwc 10 November
A Level students deliver intelligent, thoughtful pecha-kucha coursework presentations and critique. #altshiftual http://t.co/6Re6dtwg
@altshift:ual posted by altshiftUAL 13 November
@csminnovation Collaborative projects from @nostarpro at LCC now up on http://t.co/qa8ncUfq. Educators - more projects please! #altshiftual
@altshift:ual posted by nostarpro 12 November
#altshiftual ...and real student opportunities, @BFI: http://t.co/ebBomG6J
@altshift:ual posted by studioponto 28 October
RT @darrenraven: @altshiftUAL any interested contributors out there? We'd love to hear from you http://t.co/PYnnsq3i
How to get involved/
Contribute on Twitter with images, links or other relevant material by using #altshiftual to start your tweet, or for 140+ character comments via Email to info@altshiftual.com.
@altshift:ual posted by little_draw 13 October
Would not have paid 9K debt a year for BA graphic +again for 2yr MA @eyemagazine @altshiftual but love industry I am in #altshiftual
@altshift:ual posted by little_draw 13 October
@altshiftual yes, (although I believe state gets big return on educating it's citizens for free) but only found out AFTER! #altshiftual
@altshift:ual posted by darrenraven 14 October
#altshiftual how do those from poorer economic backgrounds support themselves during unpaid internships whilst carrying debt from study?
@altshift:ual posted by gazethehaze 21 October
#altshiftual I think commercialism should always be questioned.In today's society it's ofc vital but independent thinking is more so.
@altshift:ual posted by darrenraven 2 November
@altshiftUAL a possible transition issue for design students is the usual progression from an art background to one increasingly of business
@altshift:ual posted by paulmarkbailey 31 October
Very interesting questions > MT @johnsonbanks: The up and coming alt shift event puts some stakes in the sand http://t.co/4eUS101Z
How to get involved/
Contribute on Twitter using hashtag #altshiftual. Share opinions, images, links or any other relevant material. And for anything you can't fit in a tweet, email info@altshiftual.com.
@altshift:ual posted by cliftondarryl 24 October
.@altshiftUAL #thinkinganddoing the recent comment presupposes a distinction between the cognitive processes. Critl thnkng is about the why.
@altshift:ual posted by cliftondarryl 24 October
.@altshiftUAL #thinkinganddoing perhaps also good to consider the divergent processes of crit thnkng and the convergent processes of design?
@altshift:ual posted by little_draw 24 October
@altshiftUAL @itsnicethat hum...this might lead to an overt focus on solely technical skills?!
@altshift:ual posted by little_draw 24 October
@altshiftUAL doing is learnt easily on the job when you don't have the luxury to go off on a tangent. #altshiftual
@altshift:ual posted by rosegridneff 24 October
@altshiftUAL Doing is a form of thinking. Immersive practice fosters greater reflection.
How to get involved/
Contribute on Twitter using hashtag #altshiftual. Share opinions, images, links or any other relevant material. And for anything you can't fit in a tweet, email info@altshiftual.com.
@altshift:ual posted by J_Corazzo 15 October
#altshiftual The problem with design education? http://t.co/uTgMvFJq
@altshift:ual posted by PeterNencini 15 October
@altshiftUAL unmediated silence, to find not just most applicable but also best crafted form has to be found too #altshiftual
@altshift:ual posted by nostarpro 15 October
RT @AJWShaughnessy ‘I believe that design is inherently social … No people, no design.’ Marius Watz http://t.co/o4QRDMup #altshiftual
@altshift:ual posted by JigglingAtoms 15 October
@altshiftUAL Design is inherently cross-disciplinary I think. We wanted to try learning about the content first with JA #altshiftual
@altshift:ual posted by matillett 15 October
RT @Container_Luise: Talk by Derek @altshiftUAL contrasted some 20th century ideas w 21st century ideas. #expandeddesigner #altshiftual http://t.co/8M62ol1P
@altshift:ual posted by shanewalter 16 October
#altshiftual this maybe of interest for the debate: design for growth and prosperity report http://t.co/Q8JvuuLL
How to get involved/
Contribute on Twitter with images, links or other relevant material by using #altshiftual to start your tweet, or for 140+ character comments via Email to info@altshiftual.com.
Project Coordinator, Senior Lecturer in Graphic Design. Camberwell/
Over the last seventeen years Derek has been involved in education at every level. Most recently he has been at the forefront of innovation in the development of work related and work-based learning at Camberwell College of Arts. Here he has brokered partnerships with commercial agencies such as Wieden & Kennedy, Moving Brands, Bibliotheque and Kin, cultural institutions like the V&A and respected journals such as Eye Magazine. Most recently Derek has worked with onedotzero to co-create the award winning Cascade education platform. Cascade works in a place between industry and education, allowing graduates to test and respond to the emerging methodologies. He is currently developing ‘Alt/Shift’ – a discussion space that questions conventional modes of study and examines pedagogy that better engages with contemporary practice.
Working in digital approaching 20 years, Shane RJ Walter is a multi-disciplinary producer, creative director, writer and speaker. He co-founded onedotzero, the 16-year-old global-reaching moving image organization and festival, in addition to onedotzero industries, producing and consulting for the world’s best-known agencies, brands and bands from Nike to U2, Google to The Pet Shop Boys. He has authored three books, produced three TV series and dozens of short films and animations, many winning awards. He has curated for museums and venues worldwide including Decode: Digital Design Sensations at the V&A London, CAFA Beijing, Garage Moscow and Tel Aviv Design Museum. He is in demand as a speaker, judge and chair for festivals, conferences, awards and events across digital media, art, design, film and the creative industries. He was the first ‘digital person’ nominated for the Prince Philips Designers Prize in 2011.
Matt’s work examines the way we read and create relationships with objects and spaces. He studied Design at Goldsmiths and Adaptive Architecture and Computation at the Bartlett. On graduating Matt spent 3 years at Imagination, Europe’s largest independent design agency, followed by 4 years as Design Director at Moving Brands.
In 2008, Matt founded Kin, a Research & Design studio with Kevin Palmer. Over the last four years, they’ve delivered over 350 projects in over 10 countries. Matt is actively involved in education through research projects and as a visiting tutor and external examiner at Goldsmiths. In 2011 he was invited to run design workshops in Russia, and China for Strelka and onedotzero respectively.
Russell Holmes is Creative Strategy Partner at ico Design. Since graduating from Central Saint Martins he has gained nearly twenty years experience as a designer and art director, working with many of the world's biggest brands. A respected writer, Russell has written on art, design and related topics for publications including eye and Idea.
Will Hudson is the founder and director of It’s Nice That, a London based publishing platform focused on championing creativity across the art and design world. It’s Nice That do this by publishing work online, through their magazine and programme of events. Will is also co-founder and director of INT Works. The independent studio takes the great ideas generated by their in-house team and uses the expertise of our everexpanding network of thinkers and doers to make them a reality. Clients include Nike, Channel 4 and MTV. Awards, D&AD.
Nat Hunter is a co-director of Design at the RSA, exploring ways to use design for positive social good. She is a user experience designer and was a founding director of Airside, an award winning cross-platform design agency that worked in moving image, graphic design, illustration, and digital interaction until its closure in early 2012.
She is a regular contributor to the design community - talking about design around the world, judging awards such as D&AD, Design Week & Creative Review, and writing for Grafik and Varoom. She has been on the board of trustees of D&AD since 2011.
She studied Psychology, including Human Computer Interface Psychology, at Edinburgh University, before completing an MA in Interactive Multimedia at the Royal College of Art. She designed interfaces for films and installation artists, before co-founding Airside with Alex Maclean and Fred Deakin in 1998.
Pro Vice Chancellor Learning and Teaching. Buckinghamshire New University/
Professor Shân Wareing is Pro Vice Chancellor Learning and Teaching at Buckinghamshire New University, which has strong links to industry and employers, and with a clear mission around student employability. Until November 2012, Shân was Dean of Learning & Teaching Development at the University of the Arts London, with responsibility for the Centre for Learning and Teaching in Art and Design (CLTAD), and Student Enterprise and Employability (SEE). Her academic background is in English Language and Literature, and Education. She has worked in pre-92 and post-92 universities in England and Wales and also worked as a visiting professor in linguistics at Michigan State University, USA, and taught English for Academic Purposes in Kobe, Japan. She is the Fellowships Coordinator for the Staff and Educational Development and a National Teaching Fellow.
As head of production and operations Sophie is responsible for the project activities and operational aspect of onedotzero, including the management and development of the team and running the studio.Sophie has over ten years experience in account management and producing new media projects, including film, motion graphics and various art-based installations for some of the UK’s most prestigious design companies including Digit, Imagination and Moving Brands. As the Senior Producer at Imagination, Sophie was responsible for the delivery of all media content worldwide, working closely with overseas offices in the Americas and Asia.Sophie has been an advisor for Camberwell Arts College, talking and advising specifically on bridging the gap between education and the commercial world. Her work has won various awards for projects produced at both Digit and Imagination, including BAFTA, BIMA’s [2005 Best of Show], Design Week Awards, D&AD.
Design Programme Director and Head of Illustration. Camberwell/
Darryl Clifton is the Design Programme Director and Course Leader BA Hons Illustration at Camberwell College of Arts, University of the Arts, London. He studied Visual Communication at Kent Institute of Art and Design and Illustration at the Royal College of Art. He has broad experience working in education at home and abroad and spent five years developing the education profile at cutting edge moving image events/production company onedotzero, working with high profile Institutions like the V&A, Museum and Hayward Gallery.
Darryl Clifton is also co-founder of the Illustration ‘think tank’ Mokita and currently Director of the Camberwell Press.
As Chief Creative Officer at global marketing and technology agency LBi since September 2008, Chris is responsible for the creative output of the network and its creative staff in 17 countries. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director.
Chris came to LBi from Digitas, where he was President and Executive Creative Director of the UK agency following a stint as European Executive Creative Director at Modem Media.
Over the years, Chris has picked up awards at Cannes, D&AD, LIAA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys, and is now a regular on the judging and speaking circuit.
Chris is on a mission to bridge the gap between promise and proof for LBi’s clients, helping them to be true to the principles they espouse. Believability is his creative religion.
James Corazzo is a Senior Lecturer in Graphic Design at Sheffield Hallam University. He has been working as a full time design educator and part time book designer for over 12 years. He is interested in pursuing alternative approaches to design education and has collaborated with Stuart Price on the Thoughtful Six project and Lost in the Forest Institute.
Stuart Price: I’ve spent over a decade working in the design and advertising industry — working for some of the best and brightest studios in the UK. I also sit on the D&AD North executive committee.
In March 2007 I co-founded Manchester based design studio, Thoughtful, but shortly after winning the first big pitch and cooing over the first foil blocked invite I thought: “Is this it? Is this the best I can do?”. So not wishing to spend the next 20 years of my life on planet graphic design I set about finding a new purpose. Fortunately for me this feeling of unease coincided with meeting, innovator, designer, and author, Bruce Mau.
Bruce Mau spoke to me about a world which has become so complex and so threatened by environmental apocalypse that we have no choice but to design nature itself.
Research Leader of the Spatial Practices Programme at CSM/
Tricia Austin is a PhD supervisor and Research Leader of the Spatial Practices Programme at Central Saint Martins (CSM). She is also Course Leader of MA Creative Practice for Narrative Environments at CSM. She is interested in how spaces tell stories or prompt stories. Tricia is co-author of New Media Design, 2007, Lawrence King Publishing, UK. Her paper “Scales of Narrativity” is included in Museum Making published by Routledge in 2012. She has run many live projects in partnership with industry affiliates such as Cisco, Arup and IBM. She has lectured in Europe and Asia and led collaborative narrative environments projects with universities and governmental organizations across the world. Tricia is currently leading CSM’s partnership in the EU funded, two-year EU-PA project which is facilitating arts and design installations in cities across Europe developing culture-led city regeneration strategies
Alt/Shift is financially supported by University Arts London's Widening participation & progression and Awarding Body. We are grateful for your support.
